Marketing Solutions

The strategy has been developed, the sales forecast is in place, and the promotional campaign is ready to launch. Your sales force is most likely the single biggest resource that can drive sales for your product.

Targeted Performance Partners can create high-quality marketing support materials and programs customized to meet the unique situations that you face in pursuing your product objectives. Whether you need a comprehensive product launch training program, or Web- or paper-based reinforcement materials to support a new marketing campaign, Targeted Performance Partners can design and deliver a program that specifically addresses your company’s unique needs and challenges, and ensures that your business objectives are met.

Find out more about the types of high-quality marketing support programs Targeted Performance Partners can design and deliver for you.

Distance Learning

Web-based training solutions continue to grow in importance as effective learning tools, especially for sales representatives and managers who spend the majority of their time in the field. Targeted Performance Partners has the experience you need when considering this option. We have launched web programs in dozens of countries in a multitude of languages to ensure that clinical, product, and technical information, as well as important competitive facts, are completely understood by on-line learners.

Our programs feature exciting graphics, animation and audio, as well as assessment capabilities, to bring together all of the elements necessary to enhance the on-line learning experience. Targeted Performance Partners can also provide secure internet hosting in which learners are provided with a unique User ID and Password and are able to access the content via any standard internet connection.

On-Line Assessments

Targeted Performance Partners can help you measure the achievement of program objectives through the use of customized on-line assessments and evaluations. Targeted Performance Partners can host your company’s assessment on our secure Web server and provide each user with a unique User ID and Password to access the assessment site with any standard internet connection and web browser. Our assessment tool automatically grades each assessment and posts results on a secure, customized reporting page that will produce territory and national reports listing names, territory numbers, completion dates and scores for all users who have taken the assessment. Users are notified immediately of their score, and those who do not achieve the required score can be instructed to re-take the assessment.

Strategic Field Impact Program

Delivering the right message to the right customer!

Physicians are generally conservative when it comes to changing prescribing habits, especially when the products they currently prescribe provide satisfactory results. But overcoming this prescribing habit is exactly what your sales force is up against every day in promoting your company’s products.

The Strategic Field Impact program provides representatives with an easy-to-use method for increasing their called-on doctors’ prescribing, one patient group at a time, based on the physician’s current habits. This approach focuses the representatives on solidifying current business while continually providing each physician with new prescribing opportunities.

By starting with specific issues related to the customer’s current prescribing habits, such as relevant medical issues and associated features and benefits, your representatives will move their called-on physicians from their current level of prescribing to “first line use” by utilizing manageable strategic steps that can be updated for every sales call.

Sales Training Management & Consulting

If your company does not have internal training support, is experiencing training resource constraints or has a need for experienced training personnel to manage a special project, Targeted Performance Partners can step in and help. Our staff of experienced former sales training Directors and Managers are available on a short- or long-term basis to manage your sales training projects and function as an integral part of your team.

Areas of Expertise

We bring the knowledge and talents of experienced industry professionals to contribute to every aspect of your company’s training project. Should you select us to work with you on a project, we will bring the knowledge and talents of the following experienced industry professionals to contribute as necessary.

• Medical Experts
• Content Developers
• Instructional Designers
• Workshop Facilitators
• Project Managers
• Training Managers
• Field Trainers
• E-Learning/Computer-Based Training Specialists
• Web/CD-ROM Designers
• Audio & Video Training Experts
• Graphic Artists
• Printing & Production Specialists

Recruiting

At Targeted Performance Partners we are applying strategic marketing techniques to patient recruitment for your clinical trial. This approach helps us identify and communicate with physician offices where patients who may fit your study profile are being treated.

The challenge you are facing is your research sites are underperforming, and you are wrestling with the time-consuming and predominantly manual process of identifying patients.

We can help you secure patient referrals to your clinical trial.

By applying strategic marketing techniques, we have had success contacting physician offices regarding clinical trials taking place in their area and conveying information for patients who meet eligibility criteria.

We would welcome the opportunity to share more information with you and the results you can expect from a program like this.